Hey, I'm Brooke Dawson.
For most of my adult life, I lived inside very convincing stories about who I was and what was possible for me.
I wasn't a runner.
I wasn't decisive.
Certain things just "weren't for me."
Those stories felt factual. They shaped what I tried, what I avoided, and how much I trusted myself to follow through.
This page isn't my life story. It's the context for why I care so much about helping women recognise the stories running their lives, and how quickly things can change once those stories are challenged through action.
The Begining
For a long time, I told myself I wasn’t a runner. Every time I tried, I’d undermine myself and eventually stop.
In early 2023, I decided to run every day for a month. Not to get faster or go further. Just to show up.
Halfway through that month, I ran nine kilometres on a trail without training, without tracking metrics, and without believing I could. I’d never run more than five kilometres in my life.
That was the moment the story fell apart. I couldn’t argue with the evidence anymore.
What I noticed next
That experience changed the way I looked at everything.
It wasn’t about running. It was about how language shapes behaviour. When the story changed, my capacity changed with it.
I started testing that idea deliberately. Different skills. Different environments. Same rule: show up, notice the story, take the action anyway.
The results were consistent.
Why this matters beyond habits
I realised the same pattern shows up in decisions, not just skills.
I used to think I was indecisive. In reality, I was avoiding the discomfort of choosing. Once I started making small, low-stakes decisions on purpose, my ability to make bigger ones followed.
Career moves. Relocations. Financial decisions. Life changes.
Each time, the story said I couldn’t. Each time, action proved otherwise.
How this shapes my work
That's what shapes how I work with women now.
We don't try to think our way into clarity. We don't wait for certainty to appear. We notice the story, question it, and create evidence through action.
Not dramatic leaps or blowing your life up.
Just the next right step, taking deliberately. That's where momentum comes from.
My Journey
You can find more of my thinking here.
