About Me

Hey, I'm Brooke Dawson.

For most of my adult life, I lived inside very convincing stories about who I was and what was possible for me.

I'm not a runner.

I'm indecisive.

I suck at art.

All of these statements came from the same story: that if I'm not good at something from the first try, "it's not something I do."

These stories felt like more than just thoughts. They honestly felt factual to me. They shaped what I tried, what I avoided, and how much I trusted myself to follow through.

I have been through this journey of changing my language for years now. Why? Because even if you tackle it in one area, the subconscious will keep it playing in other areas. It's been an ongoing process of relearning how to meet myself with kindness and empowerment at every level.

This page will give you some context for why I care so much about helping women recognise the stories running their lives. And more importantly, how quickly things can change once those stories are challenged through action.

The beginning

Since I was a kid, I told myself I wasn’t a runner. Every time I tried, I’d undermine myself and eventually stop. I had never run further than 3km.

On Jan 1st 2023, I decided to challenge that story. I ran every day for a month. I didn't care how fast or how far I ran, the ONLY thing I cared about was how I spoke to myself while I did it: "I am a runner. This is easy. my legs are so strong. I am built for this."

I said these phrases on repeat.

Then January 8th, I went for a trail run for the first time. I ran as long as I could. When I checked my stats at the end, I had run over 8km.

I distinctly remember saying to myself, "holy shit. If I can do this... what else can I do?"

What I noticed next

That experience changed the way I looked at everything.

It wasn’t about running. It was about how my language shapes my behaviour. When the story changed, my capacity changed with it.

Because honestly, I hadn't trained as a runner. I hadn't trained at all at that point! It made me realise I had been living way beneath my potential.

So I started testing the idea deliberately. Every month for 6 months, I chose a different skill. I made sure it was something I had always told myself I was bad at. Swimming, yoga, art, publishing my writing online.

Every single time, I went WAY beyond what I thought I was capable of.

Why this matters

Because I realised I was putting limits on myself all the time, in all different aspects of my life.

“I can’t change jobs, what if I don’t like the next place?”

“I can’t play this sport, I’ll be the worst on the field.”

“I can’t speak to my friend about this issue, they might think less of me.”

The scariest part is that I didn’t even realise I was doing it. And neither do you.

You talk to yourself in black-and-white statements. You tell yourself over and over who you are, what you’re capable of, and what you’re not capable of. And your brain believes it.

Whatever story you tell yourself is your truth. It creates your reality.

How this shapes my work

Everything we do is a skill. From sports, to standing up and asking a question in a meeting, to making effective decisions. It is the foundation of what I teach.

Because every day, I encounter women living below their potential.

Women who have big aspirations and know deep down they could be doing more. But they’re stuck in their current life. They’re scared to start. And they’re tired of not trusting themselves because they’re worried about failure, judgment, or rejection.

I’ve been there too. But the more awareness I’ve built around how I speak to myself, the more change I’ve experienced. And I want that for you too.

The words you use shape your life. If you change your words, you can change your life.

My Journey

If you're noticing a story that's been holding you back, we can work through that together.

Let's talk